Mohalenyane Phakela
BLACK Mix Lesotho, will launch their Liquid Clinic brand with a cocktail experience at Black Swan B&B in Maseru on Saturday.
Black Mix Lesotho specialises in conceptualising and delivering complete tailor-made services in the areas of advertising, consultancy, training, implementation and project management and corporate events.
Their brand, Liquid Clinic is a beverage catering company offering unique bar services based on different consumer needs.
The Liquid Clinic brand has been operational for five months during which it has made its mark working with companies like Alliance Insurance, Land Administration Authority (LAA), Post Bank, First National Bank (FNB) and the Ultimate Radio.
After the launch, the brand will diversify to working with the public.
According to Black Mix owner, Manisha Black, the Liquid Clinic will give an exciting beverage service Lesotho has never experienced before.
“Black Mix Lesotho is taking the brand and marketing industry into a whole new dimension by showing that there is more to branding than designing a logo.
“We do not want to do a ‘one-day’ work but want to create a brand for our clientele that will build their businesses’ value,” Black said.
Black Mix Communications was founded in 2009 in South Africa on a meagre R2000 budget and is now operational in Lesotho, South Africa and Botswana.
“We are using a localised South African approach because we want to make a change in Lesotho, bring new innovations to the Lesotho market and we want to allow the business to be fully localised,” Black said.
“The most important aspect of our business is customer service. We bring solutions through innovation.
“The plan is to have a branch in Lesotho. We have exciting projects in the pipeline, like our Billion Dollar Divas which we are launching in April. This is where we will be coaching and mentoring females,” Black said.
She said that Saturday’s launch will not only be a platform to showcase cocktails and what Liquid Clinic can do but also a great opportunity for local artistes to showcase their talents.
“The aim is to also empower local talent and this being our pilot event, we approached 10 local DJs but only six were available to perform on Saturday. This event will feature local DJs such as PabloDJ, DJ Gama, Ebonics, Nine 24, Trybz, Afro DJ and DJ Divine.
“With a 100 per cent local line-up, awesome set, real people and an amazing cocktail experience, Black Mix Lesotho and Liquid Clinic promise to bring bigger and better events with even more bars and cocktails,” she said.